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Predicting direct marketing response in banking : comparison of class imbalance methods
Miguéis, Vera L.; Camanho, Ana Santos; Borges, José - In: Service business 11 (2017) 4, pp. 831-849
Persistent link: https://www.econbiz.de/10011915012
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A support vector machine (SVM) approach to imbalanced datasets of customer responses : comparison with other customer response models
Kim, Gitae; Chae, Bongsug Kevin; Olson, David L. - In: Service business 7 (2013) 1, pp. 167-182
Persistent link: https://www.econbiz.de/10009728531
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Test of an integrative model of travel-related social media users' switching intentions
Kim, Taegoo; Karatepe, Osman M.; Lee, Gyehee - In: Service business 13 (2019) 2, pp. 339-361
Persistent link: https://www.econbiz.de/10012124325
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The role of customer operant resources in health care value creation
Le Nguyen Hau - In: Service business 13 (2019) 3, pp. 457-478
Persistent link: https://www.econbiz.de/10012124352
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Motivation triggers for customer participation in value co-creation
Palma, Freida C.; Trimi, Silvana; Hong, Soon Goo - In: Service business 13 (2019) 3, pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
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How to boost frontline employee service recovery performance : the role of cultural intelligence
Costers, Annelies; Van Vaerenbergh, Yves; Van den … - In: Service business 13 (2019) 3, pp. 581-602
Persistent link: https://www.econbiz.de/10012124374
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A peer-to-peer (P2P) platform business model : the case of Airbnb
Lee, Kwang-Ho; Kim, DongHee - In: Service business 13 (2019) 4, pp. 647-669
Persistent link: https://www.econbiz.de/10012124394
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The antecedents and influences of airline loyalty programs: the moderating role of involvement
Wang, Edward Shih-tse; Chen, Lily Shui-lien; Chen, I. Fei - In: Service business 9 (2015) 2, pp. 257-280
Persistent link: https://www.econbiz.de/10011296050
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Using customer contact centres as relationship marketing instruments
Aa, Zanna van der; Bloemer, Johanna M.; Henseler, Jörg - In: Service business 9 (2015) 2, pp. 185-208
Persistent link: https://www.econbiz.de/10011296073
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Investing in customer loyalty : the moderating role of relational characteristics
Balaji, M. S. - In: Service business 9 (2015) 1, pp. 17-40
Persistent link: https://www.econbiz.de/10011296103