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Measuring exercise involvement among fitness centers' members : is it related with their satisfaction?
Tsitskari, Efi; Quick, Shayne; Tsakiraki, Anastasia - In: Services marketing quarterly 35 (2014) 4, pp. 372-389
Persistent link: https://www.econbiz.de/10010465653
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Retail services survival in an economic crisis context
Vega Vázquez, Manuela; Ángeles Oviedo-García, Maria … - In: Services marketing quarterly 35 (2014) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10010465659
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Value co-creation : factors affecting discretionary effort exertion
Aggarwal, Praveen; Basu, Amiya K. - In: Services marketing quarterly 35 (2014) 4, pp. 321-336
Persistent link: https://www.econbiz.de/10010465663
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Well-timed social-emotional support can enhance consumer-to-business relationships
Raciti, Maria M. - In: Services marketing quarterly 43 (2022) 1, pp. 17-31
Persistent link: https://www.econbiz.de/10012801853
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Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.; May, McKenzie; Kowalczyk, Christine M. - In: Services marketing quarterly 43 (2022) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
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"Enjoy!" the effects of service blessings on the customer
Schindler, Robert M.; Sen, Sandipan S.; Wiles, Judy A. - In: Services marketing quarterly 43 (2022) 1, pp. 110-128
Persistent link: https://www.econbiz.de/10012801859
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A sales approach to key account management (KAM) : toward a unified view of KAM deployment and operationalization
Fazli-Salehi, Reza; Torres, Ivonne M.; Zúñiga, Miguel … - In: Services marketing quarterly 42 (2021) 3/4, pp. 234-252
Persistent link: https://www.econbiz.de/10012650015
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Linking relational benefits and customer loyalty : the mediating role of customer intimacy
Shukla, Mahendra Kumar; Pattnaik, Pinaki Nandan - In: Services marketing quarterly 41 (2020) 4, pp. 322-343
Persistent link: https://www.econbiz.de/10012607277
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Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 42 (2021) 1/2, pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
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Analysis of social media usage and relationship to profit margin among insurance companies
Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 42 (2021) 1/2, pp. 108-123
Persistent link: https://www.econbiz.de/10012607287