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Sport management review
Europäische Hochschulschriften / 5
60
SpringerLink / Bücher
55
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
42
Journal of business research : JBR
41
Bremer Zeitschrift für Wirtschaftspolitik
39
Reihe Arbeit und Wirtschaft in Bremen
39
Veröffentlichungen aus dem Staatsarchiv der Freien Hansestadt Bremen
34
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
30
ifo Dresden berichtet
27
European Sport management quarterly : ESMQ
26
Mitteilungsblatt der Zentralen Wissenschaftlichen Einrichtung Arbeit und Betrieb
25
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Monographien deutscher Wirtschaftsgebiete
24
Kiel Working Paper
22
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Beiträge zur Sozialgeschichte Bremens
19
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Journal of advertising research
19
Kiel working paper
19
Regionalwirtschaftliche Studien
19
Springer eBook Collection
18
Statistische Mitteilungen / Freie Hansestadt Bremen
18
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
18
CESifo working papers
16
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
16
Ifo-Schnelldienst
16
Kieler Arbeitspapiere
16
Arbeitspapiere / Universität Bremen, KUA, ZWE Arbeit und Region
15
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
15
Research
15
Ifo-Dresden-Studien
14
CESifo Working Paper
13
DIW Wochenbericht
13
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ECONIS (ZBW)
23
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1
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
Saved in:
2
Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework
Chen, Kenneth K.
;
Zhang, James J.
- In:
Sport management review
14
(
2011
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009160478
Saved in:
3
Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
Saved in:
4
Leveraging sponsorship : the activation ratio
O'Reilly, Norm
;
Horning, Denyse Lafrance
- In:
Sport management review
16
(
2013
)
4
,
pp. 424-437
Persistent link: https://www.econbiz.de/10010239254
Saved in:
5
"Game, Set, Match" : an exploration of congruence in Australian disability sport sponsorship
Macdougall, Hannah K.
;
Nguyen, Sheila N.
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
1
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010257206
Saved in:
6
Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry
- In:
Sport management review
17
(
2014
)
3
,
pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
Saved in:
7
The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity
Doyle, Jason P.
;
Pentecost, Robin D.
;
Funk, Daniel C.
- In:
Sport management review
17
(
2014
)
3
,
pp. 310-323
Persistent link: https://www.econbiz.de/10010401060
Saved in:
8
Action sports athletes as entrepreneurs : female professional wakeboarders, sponsorship, and branding
Parris, Denise L.
;
Troilo, Michael L.
;
Bouchet, Adrien
; …
- In:
Sport management review
17
(
2014
)
4
,
pp. 530-545
Persistent link: https://www.econbiz.de/10010425609
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9
In support of sport : examining the relationship between community sport organizations and sponsors
Misener, Katie
;
Doherty, Alison
- In:
Sport management review
17
(
2014
)
4
,
pp. 493-506
Persistent link: https://www.econbiz.de/10010425618
Saved in:
10
Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas
;
Benkenstein, Martin
;
Uhrich, Sebastian
- In:
Sport management review
19
(
2016
)
2
,
pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
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