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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Sportmarketing
148
Sports marketing
148
Professional sports
74
Profisport
74
Consumer behaviour
70
Konsumentenverhalten
70
Sport
49
Sports
49
Sport event
45
Sportveranstaltung
45
Sport organization
44
Sportorganisation
44
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41
United States
41
Football
33
Fußball
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Sponsorship
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27
Markenführung
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Team
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Ball game
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Ballsport
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Advertising effects
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Werbewirkung
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team identification
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sponsorship
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Beziehungsmarketing
8
Personality psychology
8
Persönlichkeitspsychologie
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consumer behavior
7
sport marketing
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Ballouli, Khalid
8
Drayer, Joris
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Greenwell, T. Christopher
7
Dwyer, Brendan
6
Heere, Bob
6
Ko, Yong Jae
6
Lee, Joon Sung
6
Shapiro, Stephen L.
6
Bennett, Gregg
5
Bernthal, Matthew J.
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Byon, Kevin K.
4
Greenhalgh, Greg
4
Kent, Aubrey
4
Kwak, Dae Hee
4
McKelvey, Steve
4
Naraine, Michael L.
4
Simmons, Jason M.
4
Walker, Matthew
4
Asada, Akira
3
Baker, Thomas A., III.
3
Delia, Elizabeth B.
3
Eddy, Terry
3
Jensen, Jonathan A.
3
Kang, Joon Ho
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Lim, Choong Hoon
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Popp, Nels
3
Reams, Lamar
3
Rocha, Claudio
3
Wear, Henry
3
Biscaia, Rui
2
Bouchet, Adrien
2
Chalip, Laurence Hilmond
2
Chan-Olmsted, Sylvia M.
2
Cobbs, Joe
2
Collins, Dorothy R.
2
Dees, Windy
2
Ferreira, Mauricio
2
Fink, Janet
2
Funk, Daniel C.
2
Gordon, Brian S.
2
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sport management : the official journal of the North American Society of Sport Management
211
International journal of sport management and marketing : IJSMM
207
European Sport management quarterly : ESMQ
206
Sport management review
199
International journal of sports marketing & sponsorship
139
Journal of business research : JBR
133
Strategic management journal
95
Journal of sports economics
86
Research policy : policy, management and economic studies of science, technology and innovation
62
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
61
SpringerLink / Bücher
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
International journal of strategic business alliances
52
International journal of sport finance
51
Journal of air transport management
49
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
42
International journal of technology management : IJTM
41
Long range planning : LRP ; international journal of strategic management
39
Sport, Business and Management : an international journal ; SBM
37
Technological forecasting & social change : an international journal
34
Technology analysis & strategic management
34
International business review : the official journal of the European International Business Academy
32
Management decision : MD
32
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
30
Journal of management studies : JMS
29
The journal of business & industrial marketing
29
Technovation : the international journal of technological innovation, entrepreneurship and technology management
28
Collaborative strategy : critical issues for alliances and networks
27
The journal of media economics
27
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
26
Journal of world business : JWB
24
Academy of Management journal : AMJ
23
Industrial and corporate change
23
Journal of management : JOM
23
Applied economics
22
European journal of operational research : EJOR
22
Handbook of strategic alliances
22
Springer eBook Collection
22
European journal of international management : EJIM
21
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ECONIS (ZBW)
162
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1
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162
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1
Examining the use of professional sport teams as a brand extension strategy in Korean professional baseball
Walsh, Patrick
;
Hwang, Hansol
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10011415225
Saved in:
2
What's in a name? : a case study of NBA baskeball in Charlotte
Wear, Henry
;
Collins, Dorothy R.
;
Heere, Bob
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10012173523
Saved in:
3
A new player in the game : examining differences in motives and consumption between traditional, hybrid, and daily fantasy sport users
Weiner, James
;
O'Dwyer, Brendan
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 140-152
Persistent link: https://www.econbiz.de/10011752686
Saved in:
4
Special issue: Rivalry in sport
2017
Persistent link: https://www.econbiz.de/10011927238
Saved in:
5
Comparing rivalry effects across professional sports : National Football League fans exhibit most animosity
Cobbs, Joe
;
Sparks, Daniel
;
Tyler, B. David
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
4
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011927270
Saved in:
6
Rival salience and sport team identification
Luellen, Tara B.
;
Wann, Daniel L.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10008651160
Saved in:
7
Perceived motivations for corporate suite ownership in the "big four" leagues
Titlebaum, Peter
;
Lawrence, Heather
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
2
,
pp. 88-96
Persistent link: https://www.econbiz.de/10008651173
Saved in:
8
Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
Saved in:
9
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
Saved in:
10
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
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