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Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry; Heere, Bob; Clopton, Aaron - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 2, pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
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Which senses matter more? : the impact of our senses on team identity and team loyalty
Lee, Seunghwan; Heere, Bob; Chung, Kyu-soo - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 4, pp. 203-213
Persistent link: https://www.econbiz.de/10010257030
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Understanding the lack of team identification research in women's sport
Delia, Elizabeth B.; Katz, Matthew; Armstrong, Cole G. - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10012519171
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Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption
Byon, Kevin K.; Salge, Carolina Alves de Lima; Baker, … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 282-295
Persistent link: https://www.econbiz.de/10012486862
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Identification in sport and religion : exploring the overlap between two group identities
Statz, Keevan M.; Delia, Elizabeth B.; Gordon, Brian S. - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 89-100
Persistent link: https://www.econbiz.de/10013346949
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Bowling for dollars : establishing perceived need and brand equity in a participatory sport
Koesters, Todd C.; Ballouli, Khalid; Bernthal, Matthew J.; … - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 62-71
Persistent link: https://www.econbiz.de/10011508561
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The impact of brand-event fit in virtual advertising on sport television viewers’ brand attitudes
Park, Sangchul; Inoue, Yuhei - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
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The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher; Hancock, Meg; Simmons, Jason M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
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Motivation, satisfaction, and behavioral intentions : segmenting youth participants at the Interamnia World Cup 2012
Prayag, Girish; Grivel, Elsa - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 148-160
Persistent link: https://www.econbiz.de/10010417504
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Marketing sport event tourism : sport tourist behaviors and destination provisions
Alexandris, Kostas; Kaplanidou, Kyriaki - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 3, pp. 125-126
Persistent link: https://www.econbiz.de/10010417510