und -verantwortliche sowie Dozierende und Studierende mit dem Schwerpunkt Marketing. Sein Fazit: Starke Marken entstehen … Auflage wurde das Kapitel „Celebrity-Marketing“ vollständig überarbeitet und umbenannt zu „Influencer-Marketing“, das Kapitel … hinzugekommen. Prof. Dr. Dieter Ahlert am Marketing Center Münster meint: „Nur eine transdisziplinäre Betrachtung kann zum richtigen …

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …

An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and … Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications … -- Developing an Islamic Corporate Culture -- Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country …

Brand Communications Implications for Luxury Brand Management Target Groups Researchers and students of marketing …

This book examines the extent to which social media marketing influences the customer-based brand equity of higher … their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building … attract prospective students. Social media-based marketing facilitated prospective students to communicate and collaborate to …

practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing …, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in … these areas. The Editors Verolien Cauberghe is Associate Professor of Marketing Communication at Ghent University, Belgium …

people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into … perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly … their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice …

perspectives on how to handle such situations to achieve better functioning markets for scholars and practitioners in marketing …