National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and … assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume …

The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand … market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …

„Brand Communities“ wurde um Online-Communities ergänzt, und das Kapitel „Innovative Marktpsychologie im IFM POS Lab“ ist neu …

: Konsumentenverhalten in einer digitalen Welt; Irrweg Customer-Centricity; Das Playbook der D2C-Brands; Brand-Activism; Gesellschaftsbezug … und Haltung von Marken; Digital Brand-Experience; Kundenerlebnisse im B2B-Bereich; Social …; Erfolgsfaktor Brand-Content; Digitales Content-Marketing; Brand-Content-Management und Bewegtbild; Digitales Brand …

Vom stationären Einzelhandel zum Intelligent Retail -- Bedrohungen des stationären Handels -- Intelligent Retail … -- Beispiele für stationären Einzelhandel der Zukunft -- Risiken für Intelligent Retail. …Dieses Buch zeigt dem stationären Einzelhandel einen Weg auf, wie er sich nach Corona neu erfinden kann, um gegen die …

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in … marketing. The profound empirical results reveal surprising and highly relevant insights for brand managers which call for a … detects several mechanisms for increasing user engagement while preventing user reactance towards the brand endorsement. About …

This book examines the extent to which social media marketing influences the customer-based brand equity of higher … customer-based brand equity has become crucial for higher education institutions to differentiate themselves from others to … gather information relevant to higher education institutions and their respective brand equity. However, many models on …