art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ …Klappentext: Despite being vastly different both socially and economically, art and fashion are increasingly converging … when they join the art world and illustrates how art and fashion brands can interact strategically at different levels …

1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A … New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of “Newness” in Luxury Fashion -- 5. What … Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural …

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …-generated content -- 12 Building a sustainable brand image in luxury fashion companies -- 13 Becoming digital: the need to redesign …

’ Perceptions and Behaviour -- Chapter 10. What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand’s Eco …-Hand Integration as Part of a Luxury Brand’s Strategy -- Chapter 3. Sustainable Eco-luxury in the Scandinavian Context -- Chapter 4 …. Sustainable Luxury: A Framework for Meaning Through Value Congruence -- Chapter 5. Sustainability, Saudi Arabia and Luxury Fashion …

Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New … typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. Contents Brand … Motivation Target Groups Scholars and students of marketing and brand management Specialists in fashion and lifestyle branding …

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of … and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis … experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well …

-- Decoding Luxury Brand Communications -- Implications for Luxury Brand Management. . … Brand Communications Implications for Luxury Brand Management Target Groups Researchers and students of marketing …, communications, brand and luxury management Experts of the luxury industry, creative industries, media, consumer goods, and retail …

Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of … luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. “See now buy now” -- Chapter 6. Additive …The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape …

Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test …