1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a … fashion industry: strategic insights -- 6 maintaining a creative brand image in an omnichannel world -- 7 online brand …-generated content -- 12 Building a sustainable brand image in luxury fashion companies -- 13 Becoming digital: the need to redesign …

Part I: New Generation Design -- 1.Fashion Design in Altermodern China -- 2. Projecting Authenticity Through Cultural … Heritage: Chinoiserie of Contemporary Chinese Fashion Designer Brands -- 3. Chinese Contemporary Fashion: A Multimodal … Discourse -- Part II: Industry, Creativity, Education -- 4. “Live your Best IP” - 20 years in Chinese Fashion -- 5. That Which …

’ Perceptions and Behaviour -- Chapter 10. What Do You Think? Investigating How Consumers Perceive Luxury Fashion Brand’s Eco …-Hand Integration as Part of a Luxury Brand’s Strategy -- Chapter 3. Sustainable Eco-luxury in the Scandinavian Context -- Chapter 4 …. Sustainable Luxury: A Framework for Meaning Through Value Congruence -- Chapter 5. Sustainability, Saudi Arabia and Luxury Fashion …

„Brand Communities“ wurde um Online-Communities ergänzt, und das Kapitel „Innovative Marktpsychologie im IFM POS Lab“ ist neu …

behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand …/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand … market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research …

Part I Introduction and Exploratory Studies -- 1 Sustainable Operations Management in Fast Fashion Era: An Introduction … (Hau-Ling Chan, Shuyun Ren and Na Liu) -- 2 Sustainability in Fast Fashion Era: The Jan ‘N June Case (Daniela Candeloro …) -- 3 Sustainable Practices in Fast Fashion (Na Liu and Fengling Xie) -- Part II Intelligent Fast Fashion Demand Forecasting …

-- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand … consumers? –exploration of Chinese multi-brand loyalty -- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese …Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re …

nachgegangen, ob eine Private Label Fashion Brand vorzugsweise mit oder ohne Bezug zum übergeordneten Händler erscheinen soll …Die Markierung von Private Label Fashion Brands als Untersuchungsgegenstand -- Theoretische Grundlagen und Herleitung … des Untersuchungsmodells -- Empirische Analyse der vertikalen Dimension von Private Label Fashion Brands …

1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A … New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of “Newness” in Luxury Fashion -- 5. What … Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural …

Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New … typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. Contents Brand … Perception Fashion Influencer in the Context of Social Media Positioning of Local Fashion Brands New Typology: Consumers Purchase …