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Luxury Selling : Lessons from the world of luxury in selling high quality goods and services to high value clients
Srun, Francis - 2017
potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding … customers - whether you’re selling luxury products or high value bespoke professional services - is a very different process to … selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France …
Persistent link: https://www.econbiz.de/10012397979
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Business Opportunities in the Pacific Alliance : The Economic Rise of Chile, Peru, Colombia, and Mexico
Spillan, John E. - 2017
This book provides a solid overview of trade and business opportunities in the Pacific Alliance, focusing on the key drivers of economic growth and development in Chile, Peru, Colombia, and Mexico. It addresses the political, economic, and social benefits that accrue when commerce and markets...
Persistent link: https://www.econbiz.de/10012396255
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Advances in Corporate Branding
Balmer, John M. T. (ed.); Powell, Shaun M. (ed.);  … - 2017
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management,...
Persistent link: https://www.econbiz.de/10012396518
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The Quintessence of Sales : What You Really Need to Know to Be Successful in Sales
Hase, Stefan - 2018
the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be …
Persistent link: https://www.econbiz.de/10012396365
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Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions
Kelly, Simon - 2017
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has...
Persistent link: https://www.econbiz.de/10012396506
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7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization
Shiver, Warren - 2016
Persistent link: https://www.econbiz.de/10012396690
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Strategic Retail Management : Text and International Cases
Zentes, Joachim - 2017 - 3rd ed. 2017
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions...
Persistent link: https://www.econbiz.de/10012396187
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Measuring Electronic Word-of-Mouth Effectiveness : Developing and Applying the eWOM Trust Scale
Weitzl, Wolfgang - 2017
Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the...
Persistent link: https://www.econbiz.de/10012396188
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Ethics and Neuromarketing : Implications for Market Research and Business Practice
Thomas, Andrew R. (ed.); Pop, Nicolae Alexandru (ed.);  … - 2017
This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...
Persistent link: https://www.econbiz.de/10012396207
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Social Media Marketing : Emerging Concepts and Applications
Heggde, Githa (ed.); Shainesh, G (ed.) - 2018
Protection in Social Media Selling with Reference to Disclosures -- Chapter 14. Case Study: Portea -- Chapter 15. Case Study …
Persistent link: https://www.econbiz.de/10012396217