. Dieses betrifft auch moderne Formen der Vertikalisierung und beansprucht das komplette Managementspektrum von der Innovation …

fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class … and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers … -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand …

“China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that … no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi … every marketer needs to know about Chinese consumers.” -Paul Zhou, Head, Illuminera Group This book offers a comprehensive …

, implementing and rolling out business models that broaden the capital participation of consumers. The challenge is to include … consumer participation. This book is addressed to energy consumers in local communities, their municipalities and to the policy …

emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers … which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and … Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation …