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Information and industry dynamics
Dinlersoz, Emin Murat; Yorukoglu, Mehmet - In: The American economic review 102 (2012) 2, pp. 884-913
Persistent link: https://www.econbiz.de/10009568916
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Did the Federal Trade Commission's advertising substantiation program promote more credible advertising?
Sauer, Raymond D. - In: The American economic review 80 (1990) 1, pp. 191-203
Persistent link: https://www.econbiz.de/10001084656
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
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Advertising and economic welfare : comment
Hochman, Oded - In: The American economic review 78 (1988) 1, pp. 290-296
Persistent link: https://www.econbiz.de/10001047179
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Advertising content
Anderson, Simon P.; Renault, Régis - In: The American economic review 96 (2006) 1, pp. 93-113
Persistent link: https://www.econbiz.de/10003311765
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Theory of Persuasion
Kartik, Navin (contributor) - In: The American economic review 104 (2014) 5, pp. 457-474
Persistent link: https://www.econbiz.de/10010398923
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The impact of targeting technology on advertising markets and media competition
Athey, Susan; Gans, Joshua - In: The American economic review 100 (2010) 2, pp. 608-613
Persistent link: https://www.econbiz.de/10008748843
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The VCG auction in theory and practice
Varian, Hal R.; Harris, Christopher - In: The American economic review 104 (2014) 5, pp. 442-445
Persistent link: https://www.econbiz.de/10010390935
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Advertising in competitive markets
Stegeman, Mark - In: The American economic review 81 (1991) 1, pp. 210-223
Persistent link: https://www.econbiz.de/10001104503
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Online privacy and information disclosure by consumers
Ichihashi, Shota - In: The American economic review 110 (2020) 2, pp. 569-595
Persistent link: https://www.econbiz.de/10012205960