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Roncha, Ana; Montecchi, Matteo - In: The IUP journal of brand management : IJBRM 14 (2017) 3, pp. 7-21

Persistent link: https://www.econbiz.de/10011751007

Dubey, Jayashree - In: The IUP journal of brand management : IJBRM 14 (2017) 3, pp. 45-53

Persistent link: https://www.econbiz.de/10011751081

Otubanjo, Olutayo; Epie, Chantal - In: The IUP journal of brand management : IJBRM 14 (2017) 4, pp. 7-32

Persistent link: https://www.econbiz.de/10011854088

Attri, Rekha; Urkude, Ashish Manohar; Pahwa, Manvinder S. - In: The IUP journal of brand management : IJBRM 8 (2011) 4, pp. 7-24

Persistent link: https://www.econbiz.de/10009425886

Narayan, Govind - In: The IUP journal of brand management : IJBRM 9 (2012) 3, pp. 55-64

Persistent link: https://www.econbiz.de/10009659089

Siraj, Sadaf; Kumari, Shyama - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 47-59

Persistent link: https://www.econbiz.de/10009405692

Panda, Tapan K.; Panda, Tapas K.; Mishra, Kamalesh - In: The IUP journal of brand management : IJBRM 10 (2013) 2, pp. 7-23

Persistent link: https://www.econbiz.de/10009772591

Khan, Bilal Mustafa; Khan, Saima - In: The IUP journal of brand management : IJBRM 10 (2013) 1, pp. 7-36

Persistent link: https://www.econbiz.de/10009756789

Uggla, Henrik; Nyberg, Björn - In: The IUP journal of brand management : IJBRM 11 (2014) 2, pp. 28-37

Persistent link: https://www.econbiz.de/10010385830

John, Doris Rajakumari; Suresh, K. - In: The IUP journal of brand management : IJBRM 9 (2012) 1, pp. 50-62

Persistent link: https://www.econbiz.de/10009569488