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Consumer evaluations of product line brand extension
Joji Alex N. - In: The IUP journal of brand management : IJBRM 8 (2011) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
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Brand personality : finding compatibility between human personality and brand characteristics
Mathews, Jose - In: The IUP journal of brand management : IJBRM 12 (2015) 2, pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
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Measuring customer-based brand equity through brand building blocks for durables
Kakati, Rinalini P.; Choudhury, Smitishikha - In: The IUP journal of brand management : IJBRM 10 (2013) 2, pp. 24-41
Persistent link: https://www.econbiz.de/10009772590
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Can you feel it? : the effect of brand experience on brand equity
Cleff, Thomas; Lin, I Chun; Walter, Nadine - In: The IUP journal of brand management : IJBRM 11 (2014) 2, pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
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An analytical study of spillover effect of different branding elements on customer-based brand equity
Choudhury, Smritishikha; Kakati, Rinalini P. - In: The IUP journal of brand management : IJBRM 11 (2014) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10010367908
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The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta - In: The IUP journal of brand management : IJBRM 13 (2016) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
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Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
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The impact of brand loyalty on consumers' sportswear brand purchases
Singh, Pankaj Kumar; Pattanayak, J. K. - In: The IUP journal of brand management : IJBRM 11 (2014) 4, pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
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Determinants of brand equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv; Shah, Juhi - In: The IUP journal of brand management : IJBRM 14 (2017) 4, pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
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Growth of Patanjali brand from local to global market : a study
Masheswari, Namrata; Sharma, R. P. - In: The IUP journal of brand management : IJBRM 14 (2017) 4, pp. 59-67
Persistent link: https://www.econbiz.de/10011854105