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~isPartOf:"The IUP journal of brand management : IJBRM"
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Brand management
92
Markenführung
92
Brand image
53
Markenimage
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Consumer behaviour
49
Konsumentenverhalten
49
Brand
25
Markenartikel
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Uggla, Henrik
11
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Ragel, V. R.
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The IUP journal of brand management : IJBRM
Journal of business research : JBR
774
The journal of brand management : an international journal
666
The journal of product & brand management
417
Journal of retailing and consumer services
385
SpringerLink / Bücher
349
Psychology & marketing
203
Journal of Product & Brand Management
180
European journal of marketing : EJM
166
Asia Pacific journal of marketing and logistics
141
Journal of marketing research : JMR
134
Journal of advertising research
132
Journal of marketing management : MM
132
Journal of marketing communications
131
Journal of marketing
127
International journal of hospitality management
126
Journal of strategic marketing
126
Tourism management : research, policies, practice
126
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Industrial marketing management : the international journal for industrial and high-tech firms
124
Strategic Direction
124
Journal of travel and tourism marketing
120
Marketing intelligence & planning
120
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
101
Springer eBook Collection
97
Journal of international consumer marketing
94
Marketing letters : a journal of research in marketing
92
Innovatives Markenmanagement
91
Journal of consumer research : JCR ; an interdisciplinary bimonthly
90
The journal of consumer marketing
88
International marketing review
86
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Research
85
European Journal of Marketing
82
International journal of advertising : the quarterly review of marketing communications
82
Journal of promotion management : innovations in planning and applied research
82
The Trademark reporter
82
Journal of global marketing
80
Journal of promotion management : JPM
80
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ECONIS (ZBW)
104
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1
Consumer evaluations of product line
brand
extension
Joji Alex N.
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
1
,
pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
Saved in:
2
Brand
personality : finding compatibility between human personality and
brand
characteristics
Mathews, Jose
- In:
The IUP journal of brand management : IJBRM
12
(
2015
)
2
,
pp. 21-38
Persistent link: https://www.econbiz.de/10011300968
Saved in:
3
Measuring customer-based
brand
equity through
brand
building blocks for durables
Kakati, Rinalini P.
;
Choudhury, Smitishikha
- In:
The IUP journal of brand management : IJBRM
10
(
2013
)
2
,
pp. 24-41
Persistent link: https://www.econbiz.de/10009772590
Saved in:
4
Can you feel it? : the effect of
brand
experience on
brand
equity
Cleff, Thomas
;
Lin, I Chun
;
Walter, Nadine
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
2
,
pp. 7-27
Persistent link: https://www.econbiz.de/10010385838
Saved in:
5
An analytical study of spillover effect of different branding elements on customer-based
brand
equity
Choudhury, Smritishikha
;
Kakati, Rinalini P.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
1
,
pp. 30-46
Persistent link: https://www.econbiz.de/10010367908
Saved in:
6
The impact of consumer personality traits on luxury
brand
market : an empirical study on closet consumers
Kastiya, Shweta
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
Saved in:
7
Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011538392
Saved in:
8
The impact of
brand
loyalty on consumers' sportswear
brand
purchases
Singh, Pankaj Kumar
;
Pattanayak, J. K.
- In:
The IUP journal of brand management : IJBRM
11
(
2014
)
4
,
pp. 40-52
Persistent link: https://www.econbiz.de/10010490355
Saved in:
9
Determinants of
brand
equity from the consumer's perspective : a literature review
Brahmbhatt, Dhruv
;
Shah, Juhi
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10011854090
Saved in:
10
Growth of Patanjali
brand
from local to global market : a study
Masheswari, Namrata
;
Sharma, R. P.
- In:
The IUP journal of brand management : IJBRM
14
(
2017
)
4
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011854105
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