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Consumer acceptability of brand extensions : the role of brand reputation and perceived similarity
Selvanayagam, J. Evangeline; Ragel, V. R. - In: The IUP journal of brand management : IJBRM 12 (2015) 3, pp. 18-29
Persistent link: https://www.econbiz.de/10011411340
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The role of consumer perceived fit in brand extension acceptability
Evangeline, S. J.; Ragal, V. R. - In: The IUP journal of brand management : IJBRM 13 (2016) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10011536309
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Consumer evaluations of product line brand extension
Joji Alex N. - In: The IUP journal of brand management : IJBRM 8 (2011) 1, pp. 22-35
Persistent link: https://www.econbiz.de/10009245005
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Antecedents of attitude towards brand extensions
Kalra, Shveta - In: The IUP journal of brand management : IJBRM 16 (2019) 4, pp. 29-44
Persistent link: https://www.econbiz.de/10012182597
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Factos affecting brand image : the case of Pepsodent in Da Nang, Vietnam
Trinh Le Tan; Dao Thi Dai Trang - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 7-25
Persistent link: https://www.econbiz.de/10012102907
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The role of social media communication in brand equity creation : an empirical study
Alam, Mohd. Sarwar; Khan, Bilal Mustafa - In: The IUP journal of brand management : IJBRM 16 (2019) 1, pp. 54-78
Persistent link: https://www.econbiz.de/10012104311
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The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia; Lodhi, Rab Nawaz - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
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Exploring the benefits of branding universities : a developing country perspective
Heer, Felicia de; Tandoh-Offin, Patrick - In: The IUP journal of brand management : IJBRM 12 (2015) 4, pp. 58-71
Persistent link: https://www.econbiz.de/10011536126
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The impact of consumer personality traits on luxury brand market : an empirical study on closet consumers
Kastiya, Shweta - In: The IUP journal of brand management : IJBRM 13 (2016) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10011536296
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Modeling the personality construct of brands : a study on apparel brands in India
Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74
Persistent link: https://www.econbiz.de/10011538392