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Brand Starbucks : regaining its lost soul
John, Doris Rajakumari; Suresh, K. - In: The IUP journal of brand management : IJBRM 9 (2012) 1, pp. 50-62
Persistent link: https://www.econbiz.de/10009569488
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Employees' brand commitment and career stages : empirical evidence from Indian universities
Modi, Ashwin; Patel, Jayesh D. - In: The IUP journal of brand management : IJBRM 9 (2012) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10009569493
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Tata Tea's Jaago Re! Campaign : the social couse marketing initiatives and long-term branding initiatives
Sandhya, R. Naga; Girija, P. - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 31-60
Persistent link: https://www.econbiz.de/10009295583
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Political branding : the new-age mantra for political leaders and parties
Kumar, Amit; Dhamija, Somesh; Dhamija, Aruna - In: The IUP journal of brand management : IJBRM 13 (2016) 4, pp. 46-53
Persistent link: https://www.econbiz.de/10011635593
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The impact of tourists' sociodemographic characteristics on perceived destination image
Sabari Shankar R. - In: The IUP journal of brand management : IJBRM 16 (2019) 2, pp. 26-44
Persistent link: https://www.econbiz.de/10012102910
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Destination personality and destination image : a literature review
Shankar, R. Sabari - In: The IUP journal of brand management : IJBRM 15 (2018) 4, pp. 47-60
Persistent link: https://www.econbiz.de/10011987798
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The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh; Rawat, Jyoti - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
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Impact of brand equity on purchase intention of home appliances
Lakshmi, S.; Kavida, V. - In: The IUP journal of brand management : IJBRM 13 (2016) 4, pp. 54-67
Persistent link: https://www.econbiz.de/10011635597
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Determinants of the buying behavior of young consumer of branded clothes : an empirical analysis
Kansra, Pooja - In: The IUP journal of brand management : IJBRM 11 (2014) 3, pp. 57-70
Persistent link: https://www.econbiz.de/10010424453
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The impact of brand image on purchase intention : moderating role of store image in Pakistan's retail sector
Rehman, Hafiz Ihsan Ur; Ishaq, Zahid - In: The IUP journal of brand management : IJBRM 14 (2017) 3, pp. 54-66
Persistent link: https://www.econbiz.de/10011751083