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~isPartOf:"The Routledge companion to consumer behavior"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
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Consumer behaviour
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The Routledge companion to consumer behavior
Handbook of consumer psychology
43
The Routledge companion to identity and consumption
32
The evolution of brands : from signals of quality to storehouses of trust
26
Transformative consumer research for personal and collective well-being
26
Product experience
20
Cross-cultural and critical perspectives on brands
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Consumer-brand relationships : theory and practice
18
Handbook of brand relationships
18
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
The Routledge companion to digital consumption
17
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
16
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
16
Consumer culture theory
15
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
15
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
Measuring and managing brands
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Memorable customer experiences : a research anthology
14
The Oxford handbook of luxury business
14
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Marketing in the new global order : challenges and opportunities
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
A master class in brand planning : the timeless works of Stephen King
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
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1
How consumers' attitudes toward brands are shaped
Brick, Danielle J.
;
Fournier, Susan
- In:
The Routledge companion to consumer behavior
,
(pp. 227-242)
.
2020
Persistent link: https://www.econbiz.de/10012316165
Saved in:
2
Brand
attitude structure
Kardes, Frank R.
;
Pogacar, Ruth
;
Hassey, Roseann
;
Wu, …
- In:
The Routledge companion to consumer behavior
,
(pp. 243-259)
.
2020
Persistent link: https://www.econbiz.de/10012316168
Saved in:
3
The influence of marketing language on
brand
attitudes and choice
Pogacar, Ruth
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
The Routledge companion to consumer behavior
,
(pp. 263-275)
.
2020
Persistent link: https://www.econbiz.de/10012316169
Saved in:
4
On the search for the perfect
brand
name
Topolinski, Sascha
- In:
The Routledge companion to consumer behavior
,
(pp. 276-288)
.
2020
Persistent link: https://www.econbiz.de/10012316170
Saved in:
5
A history of the study of consumer behavior
Levy, Sidney J.
- In:
The Routledge companion to consumer behavior
,
(pp. 3-13)
.
2020
Persistent link: https://www.econbiz.de/10012316097
Saved in:
6
Climate, culture, and consumption : connecting the dots
Sheth, Jagdish N.
- In:
The Routledge companion to consumer behavior
,
(pp. 14-18)
.
2020
Persistent link: https://www.econbiz.de/10012316098
Saved in:
7
Materialism : conceptualizations, antecedents, and consequences
Rustagi, Nimish
;
Shrum, L. J.
- In:
The Routledge companion to consumer behavior
,
(pp. 21-37)
.
2020
Persistent link: https://www.econbiz.de/10012316099
Saved in:
8
The therapeutic utility of shopping : retail therapy, emotion regulation, and well-being
Lee, Leonard
;
Böttger, Tim
- In:
The Routledge companion to consumer behavior
,
(pp. 38-61)
.
2020
Persistent link: https://www.econbiz.de/10012316110
Saved in:
9
Drivers, consequences, and remedies of biased size perceptions in marketing
Ordabayeva, Nailya
;
Chandon, Pierre
- In:
The Routledge companion to consumer behavior
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10012316112
Saved in:
10
Implications of product anthropomorphism through design
Valenzuela, Ana
;
Hadi, Rhonda
- In:
The Routledge companion to consumer behavior
,
(pp. 82-96)
.
2020
Persistent link: https://www.econbiz.de/10012316122
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