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~isPartOf:"The SAGE handbook of marketing theory"
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Marketing theory
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Jones, D. G. Brian
2
McLean, Paula A.
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Shaw, Eric H.
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The SAGE handbook of marketing theory
Marketing theory
88
Journal of business research : JBR
86
Journal of historical research in marketing
85
SpringerLink / Bücher
81
Industrial marketing management : the international journal for industrial and high-tech firms
79
European Journal of Marketing
76
Journal of marketing management : MM
67
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
57
Journal of the Academy of Marketing Science
52
Qualitative market research : an international journal
52
Legends in marketing
40
Journal of management inquiry
39
AMS review : official publication of the Academy of Marketing Science
37
Journal of Historical Research in Marketing
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
European journal of marketing : EJM
34
Springer eBook Collection / Business and Economics
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Qualitative Marktforschung : Konzepte - Methoden - Analysen
32
Marketing Intelligence & Planning
30
Strategic Direction
29
History of marketing thought ; Volume 1
28
Lehrbuch
27
Marketing : ZFP ; journal of research and management
27
Journal of macromarketing
25
Journal of marketing
25
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Review of marketing research
24
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of strategic marketing
19
Major theoretical debates and contemporary issues in marketing theory
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Rethinking the case study in international business and management research
17
The development of marketing theory and its philosophical underpinnings
17
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The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
2
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
3
The emergence of consumer research
Kassarjian, Harold H.
;
Goodstein, Ronald Charles
- In:
The SAGE handbook of marketing theory
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003923085
Saved in:
4
The evolution of market research
Stewart, David W.
- In:
The SAGE handbook of marketing theory
,
(pp. 74-88)
.
2010
Persistent link: https://www.econbiz.de/10003923087
Saved in:
5
Theorizing advertising: managerial, scientific and cultural approaches
Hackley, Christopher E.
- In:
The SAGE handbook of marketing theory
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10003923089
Saved in:
6
Critical marketing - marketing in critical condition
Firat, A. Fuat
;
Tadajewski, Mark
- In:
The SAGE handbook of marketing theory
,
(pp. 127-150)
.
2010
Persistent link: https://www.econbiz.de/10003923109
Saved in:
7
The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian
;
Pels, Jaqueline
;
Saren, Michael
- In:
The SAGE handbook of marketing theory
,
(pp. 151-173)
.
2010
Persistent link: https://www.econbiz.de/10003923114
Saved in:
8
Shaping exchanges, performing markets: the study of market-ing practices
Araujo, Luis
;
Kjellberg, Hans
- In:
The SAGE handbook of marketing theory
,
(pp. 195-218)
.
2010
Persistent link: https://www.econbiz.de/10003923122
Saved in:
9
A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
Saved in:
10
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
Saved in:
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