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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
54
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1
New product development and innovation in financial services
Nejad, Mohammad G.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540032
Saved in:
2
Financial institutions using social media : do consumers perceive value?
Dootson, Paula
;
Beatson, Amanda
;
Drennan, Judy
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
1
,
pp. 9-36
Persistent link: https://www.econbiz.de/10011540033
Saved in:
3
Patterns of new service development processes in banking
Martovoy, Andrey
;
Mention, Anne-Laure
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10011540043
Saved in:
4
Breaking the ice of low financial involvement : does narrative information format from a trusted sender increase savings in mutual funds?
Hauff, Jeanette Carlsson
;
Carlander, Anders
;
Gamble, Amelie
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10011486744
Saved in:
5
Perceptions of fairness in financial services: an analysis of distribution channels
Sekhon, Harjit
;
Roy, Sanjit
;
Devlin, James
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 171-190
Persistent link: https://www.econbiz.de/10011486745
Saved in:
6
Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles
;
Thaichon, Paramaporn
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
Saved in:
7
Formal ties in financial networks : professional clusters in financial services marketing
Borg, Erik
;
Vigerland, Lars
;
Winroth, Karin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011486826
Saved in:
8
Marketing dispossession : a strategy for financial services that considers customers' mental health
Koku, Paul Sergius
;
Acquaye, Hannah Emma
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 112-127
Persistent link: https://www.econbiz.de/10011617864
Saved in:
9
Customer value proposition, corporate transformation and growth in Caribbean financial firms
Smith, Trevor Alexander
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
6
,
pp. 885-903
Persistent link: https://www.econbiz.de/10011618696
Saved in:
10
Research on financial services innovations : a quantitative review and future research directions
Nejad, Mohammad
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1042-1068
Persistent link: https://www.econbiz.de/10011618721
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