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~isPartOf:"The international review of retail, distribution and consumer research"
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Sales promotion
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Verkaufsförderung
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Consumer behaviour
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Einzelhandel
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The international review of retail, distribution and consumer research
Journal of business research : JBR
81
Journal of retailing and consumer services
71
Journal of retailing
49
Journal of promotion management : JPM
46
Journal of marketing research : JMR
41
Marketing Science
30
Journal of marketing
28
Psychology & marketing
28
Marketing letters : a journal of research in marketing
26
International review on public and non-profit marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : innovations in planning and applied research
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing communications
22
Journal of the Academy of Marketing Science
21
SpringerLink / Bücher
21
European journal of marketing : EJM
20
European journal of operational research : EJOR
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
International journal of retail & distribution management
15
European Journal of Marketing
14
International journal of hospitality management
14
International journal of production economics
14
Journal of Product & Brand Management
14
Journal of business ethics : JOBE
14
Journal of consumer behaviour : an international research review
14
The journal of consumer marketing
14
Journal of Consumer Marketing
13
The journal of product & brand management
13
Quantitative marketing and economics : QME
12
Journal of nonprofit & public sector marketing
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Asia Pacific journal of marketing and logistics
10
Discussion Paper / Tilburg University, Center for Economic Research
10
Information systems research : ISR
10
International journal of advertising : the review of marketing communications
10
International journal of market research
10
Journal of business economics : JBE
10
Journal of marketing management : MM
10
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ECONIS (ZBW)
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1
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
2
Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty : an analysis in the retail environment
Gázquez-Abad, Juan C.
;
Sánchez-Pérez, Manuel
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10003848972
Saved in:
3
Sales promotion in the supermarket industry : a four country case comparison
McNeill, Lisa S.
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 243-260
Persistent link: https://www.econbiz.de/10009571547
Saved in:
4
Nonverbal stimuli in a virtual aisle : does the shelf you choose matter?
Porcheddu, Daniele
;
Usai, Antonio
;
Venturi, Alberto
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 215-231
Persistent link: https://www.econbiz.de/10009260852
Saved in:
5
Push-based brand awareness : the role of product availability and in-store merchandising
Kucuk, S. Umit
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 201-213
Persistent link: https://www.econbiz.de/10009260854
Saved in:
6
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
7
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
8
Scarcity effects on sales volume in retail
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10003733231
Saved in:
9
An empirical study of consumer behavior related to private labels and national brand promotions
Mauri, Chiara
;
Maira, Elisa
;
Turci, Lorenzo
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 333-361
Persistent link: https://www.econbiz.de/10011407085
Saved in:
10
Retail shopping behaviour : understanding the role of regulatory focus theory
Das, Gopal
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10011407091
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