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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee; Chan, Hung Fai; Tang, Felix - In: The international review of retail, distribution and … 27 (2017) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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Growth factors of store brands in different store formats in Italy
Cristini, Guido; Laurini, Fabrizio - In: The international review of retail, distribution and … 27 (2017) 2, pp. 109-125
Persistent link: https://www.econbiz.de/10011704054
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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Private-label branding and willingness to pay : evidence from an auction experiment
Kandapa Thanasuta; Yingyot Chiaravutthi - In: The international review of retail, distribution and … 28 (2018) 3, pp. 320-338
Persistent link: https://www.econbiz.de/10011885430
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Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica; Rubio Benito, Natalia - In: The international review of retail, distribution and … 20 (2010) 5, pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
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Path analysis of atmospherics and convenience on flow : the mediation effects of brand affect and brand trust
Fon Sim Ong; Kok Wei Khong; Faziharudean, Tengku M.; … - In: The international review of retail, distribution and … 22 (2012) 3, pp. 277-291
Persistent link: https://www.econbiz.de/10009571541