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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
Brand management
15
Brand image
13
Markenimage
13
Consumer behaviour
12
Konsumentenverhalten
12
Brand
11
Markenartikel
11
Beziehungsmarketing
8
Relationship marketing
8
Social Web
5
Social web
5
Customer integration
4
Kundenintegration
4
Brand engagement
3
Internet marketing
3
Online-Marketing
3
Bibliometrics
2
Bibliometrie
2
Brand co-creation
2
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2
Brand experience
2
Brand love
2
Brand loyalty
2
Consumer brand equity
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Markentreue
2
AIRBNB
1
Angst
1
Anxiety
1
Bandwagon luxury brand consumption behavior
1
Beschwerdemanagement
1
Bibliometric analysis
1
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1
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1
Brand communities
1
Brand crowdfunding
1
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15
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Fetscherin, Marc
7
Johnson, Lester W.
6
Powell, Shaun M.
6
Baxter, Stacey M.
5
Hegner, Sabrina
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Merrilees, Bill
5
Zarantonello, Lia
5
Abratt, Russell
4
Dwivedi, Abhishek
4
Grappi, Silvia
4
Keller, Kevin Lane
4
Pinto, Diego Costa
4
Rindell, Anne
4
Taute, Harry A.
4
Valette-Florence, Pierre
4
Veloutsou, Cleopatra
4
Wiedmann, Klaus-Peter
4
Azar, Salim L.
3
Balmer, John M. T.
3
Christodoulides, George
3
Confente, Ilenia
3
Davari, Arezoo
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Jung, Sojin
3
Kara, Selcan
3
Khan, Imran
3
Loureiro, Sandra Maria Correia
3
Machado, Joana César
3
Mirzaei, Abas
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Phau, Ian
3
Rahman, Zillur
3
Romani, Simona
3
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The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
Journal of retailing and consumer services
5
Corporate reputation review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour
1
Journal of general management
1
Journal of global marketing
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The European business journal
1
The handbook of communication engagement
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
15
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1
-
10
of
15
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The evolution of
brand
management thinking over the last 25 years as recorded in the Journal of product and
brand
management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
2
Consumer
brand
relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
3
When perceived ability to influence plays a role :
brand
co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
4
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
5
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
6
Perceived injustice and
brand
love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
7
Evolving
brand
boundaries and expectations : looking back on
brand
equity,
brand
loyalty, and
brand
image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
8
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
9
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
10
Cocreated
brand
value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
1
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