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Building a corporate brand : the internal brand building process in Swedish service firms
Wallström, Åsa; Karlsson, Ted; Salehi-Sangari, Esmail - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 40-50
Persistent link: https://www.econbiz.de/10003763477
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Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela - In: The journal of brand management : an international journal 22 (2015) 5, pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
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Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
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Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
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The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.; Wang, Wei-Yue - In: The journal of brand management : an international journal 23 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats; Greyser, Stephen A. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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Positioning the corporate brand as sustainable : leadership de regueur
Stuart, Helen Joyce - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 793-799
Persistent link: https://www.econbiz.de/10010234917
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Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation
Nedergaard, Nicky; Jones, Richard - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 762-778
Persistent link: https://www.econbiz.de/10010234933