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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad; Ozuem, Wilson - In: The journal of brand management : an international journal 28 (2021) 5, pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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Slow fashion branding : understanding what consumers value most
Jung, Sojin; Jin, Byoungho - In: The journal of brand management : an international journal 29 (2022) 2, pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona; Farah, Maya F.; Haddad, Stephanie - In: The journal of brand management : an international journal 26 (2019) 5, pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
Garczarek-Bąk, Urszula; Szymkowiak, Andrzej; Gaczek, Piotr - In: The journal of brand management : an international journal 28 (2021) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10012487234
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The future of luxury : challenges and opportunities
Kapferer, Jean-Noël - In: The journal of brand management : an international journal 21 (2014) 9, pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
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A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.; Hack-Polay, Dieu; Grigoriou, Nicholas; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
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Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
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Consumer brand relationships : a research landscape
Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371
Persistent link: https://www.econbiz.de/10010410678