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Twenty-one years of the Journal of Brand Management : a commemorative review

Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 689-701

Persistent link: https://www.econbiz.de/10010514150

Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial

Brexendorf, Tim Oliver; Kernstock, Joachim; Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 685-688

Persistent link: https://www.econbiz.de/10010514155

Measuring the short-term spillover impact of a product recall on a brand ecosystem

Mackalski, Robert; Belisle, Jean-Francois - In: The journal of brand management : an international journal 22 (2015) 4, pp. 323-339

Persistent link: https://www.econbiz.de/10011339295

The organic view of the brand : a brand value co-creation model

Iglesias, Oriol; Ind, Nicholas; Alfaro, Manuel - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 670-688

Persistent link: https://www.econbiz.de/10010197488

Brand name change : can trust and loyalty be transferred?

Pauwels-Delassus, Véronique; Descotes, Raluca Mogos - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 656-669

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Brand equity for origin-bounded brands

Spielmann, Nathalie - In: The journal of brand management : an international journal 21 (2014) 3, pp. 189-201

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Trademark families : characteristics and market values

Block, Jörn; Fisch, Christian; Sandner, Philipp - In: The journal of brand management : an international journal 21 (2014) 2, pp. 150-170

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What do best employer surveys reveal about employer branding and intention to apply?

Saini, Gordhan K.; Rai, Purvi; Chaudhary, Manoj J. - In: The journal of brand management : an international journal 21 (2014) 2, pp. 95-111

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Journal of Brand Management : year end review 2015

Powell, Shaun M. - In: The journal of brand management : an international journal 22 (2015) 9, pp. 715-720

Persistent link: https://www.econbiz.de/10011438489

Toward a model of brand strategy adoption

Neuvonen, Heidi - In: The journal of brand management : an international journal 23 (2016) 2, pp. 197-215

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