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~isPartOf:"The journal of brand management : an international journal"
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Brand management
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Brand image
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Balmer, John M. T.
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Grace, Debra
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Piehler, Rico
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
International journal of hospitality management
963
Journal of business research : JBR
641
The journal of product & brand management
386
International journal of contemporary hospitality management
366
SpringerLink / Bücher
329
Tourism management : research, policies, practice
318
Journal of retailing and consumer services
303
Journal of hospitality marketing & management
222
University of California Transportation Center, Working Papers
201
Tourism economics : the business and finance of tourism and recreation
173
Journal of travel and tourism marketing
151
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
140
European journal of marketing : EJM
128
Psychology & marketing
119
Journal of Product & Brand Management
117
Tourism management perspectives : TMP
117
Industrial marketing management : the international journal for industrial and high-tech firms
113
The service industries journal
113
Asia Pacific journal of marketing and logistics
111
Journal of strategic marketing
108
Journal of marketing communications
105
Journal of marketing management : MM
104
Marketing intelligence & planning
103
Strategic Direction
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
95
Springer eBook Collection
94
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
88
Journal of revenue and pricing management
84
Journal of the Academy of Marketing Science
83
Journal of marketing
82
Journal of hospitality and tourism insights
73
Research
73
Cogent business & management
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
International journal of internet marketing and advertising : IJIMA
68
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ECONIS (ZBW)
563
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1
Employees' commitment to brands in the service sector : luxury hotel chains in Thailand
Kimpakorn, Narumon
;
Tocquer, Gerard
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 532-544
Persistent link: https://www.econbiz.de/10003881156
Saved in:
2
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
The role of internal branding in the delivery of employee brand promise
Khanyapuss Punjaisri
;
Wilson, Alan
- In:
The journal of brand management : an international journal
15
(
2007/08
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003541546
Saved in:
4
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
5
Future challenges and opportunities in brand management : an introduction to a commemorative special issue : editorial
Brexendorf, Tim Oliver
;
Kernstock, Joachim
;
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 685-688
Persistent link: https://www.econbiz.de/10010514155
Saved in:
6
Measuring the short-term spillover impact of a product recall on a brand ecosystem
Mackalski, Robert
;
Belisle, Jean-Francois
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 323-339
Persistent link: https://www.econbiz.de/10011339295
Saved in:
7
The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
Saved in:
8
Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
Saved in:
9
Brand equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
10
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
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