Similar Search Results

Butcher, Luke; Phau, Ian; Teah, Min - In: The journal of brand management : an international journal 23 (2016) 6, pp. 701-715

Persistent link: https://www.econbiz.de/10011625286

Sierra, Jeremy J.; Taute, Harry A. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 209-225

Persistent link: https://www.econbiz.de/10012060060

Mohanty, Pradeep Kumar; Kumar, N. Senthil - In: The journal of brand management : an international journal 24 (2017) 5, pp. 467-488

Persistent link: https://www.econbiz.de/10011799049

Saju, B.; Harikrishnan, K.; Anand, S. Joseph Jeya - In: The journal of brand management : an international journal 25 (2018) 2, pp. 133-146

Persistent link: https://www.econbiz.de/10011891243

Sashittal, Hemant Chaitanya; Jassawalla, Avan R. - In: The journal of brand management : an international journal 27 (2020) 6, pp. 679-690

Persistent link: https://www.econbiz.de/10012304073

Luo, Shanshan; Hamlin, Robert - In: The journal of brand management : an international journal 29 (2022) 5, pp. 484-497

Persistent link: https://www.econbiz.de/10013391080

Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754

Persistent link: https://www.econbiz.de/10011438544

Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344

Persistent link: https://www.econbiz.de/10011477748

Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104

Persistent link: https://www.econbiz.de/10011704267

Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371

Persistent link: https://www.econbiz.de/10010410678