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When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram; Dens, Nathalie - In: The journal of brand management : an international journal 26 (2019) 2, pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
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Consumer affinity and an extended view of the spillover effects of attitudes toward a cross‑border‑acquisition event
Shi, Tiebing; Yu, Han; Lim, Chi Lo - In: The journal of brand management : an international journal 28 (2021) 6, pp. 596-608
Persistent link: https://www.econbiz.de/10012792875
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Special issue: Brand building and buying behaviour in Asia
Apéria, Tony (contributor) - In: The journal of brand management : an international journal 15.2007/08,6 (2008)
Persistent link: https://www.econbiz.de/10004927730
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Internal branding: exploring the employee's perspective
King, Ceridwyn; Grace, Debra - In: The journal of brand management : an international journal 15 (2007/08) 5, pp. 358-372
Persistent link: https://www.econbiz.de/10003699478
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Special issue: Corporate marketing and the branding of the organisation
Powell, Shaun (contributor) - In: The journal of brand management : an international journal 15.2007/08,1 (2007)
Persistent link: https://www.econbiz.de/10004927679
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Special issue: Brand management and the customer experience
Ryder, Ian (contributor) - In: The journal of brand management : an international journal 15.2007/08,2 (2007)
Persistent link: https://www.econbiz.de/10004927731
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar; Velayudhan, Sanal Kumar - In: The journal of brand management : an international journal 22 (2015) 9, pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
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Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.; Sullivan, Brandon A. - In: The journal of brand management : an international journal 23 (2016) 3, pp. 327-344
Persistent link: https://www.econbiz.de/10011477748