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Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
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Brand commitment in consumer-brand relationships : an investment model approach
Sung, Yongjun; Campbell, William Keith - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10003909878
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Giving a shout out to Seagram's gin : extent of and attitudes towards brands in popular songs
De Gregorio, Federico; Sung, Yongjun - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 218-235
Persistent link: https://www.econbiz.de/10003930115
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The role of spokes-avatars' personalities in brand communication in 3D virtual environments
Jin, Seung-a Annie; Sung, Yongjun - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 317-327
Persistent link: https://www.econbiz.de/10003971171
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A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin; Sung, Yongjun - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 414-424
Persistent link: https://www.econbiz.de/10009511232
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A two-dimensional approach to between-partner fit in co-branding evaluations
Ahn, Hongmin; Sung, Yongjun - In: The journal of brand management : an international journal 19 (2012) 5, pp. 414-425
Persistent link: https://www.econbiz.de/10009830792