Narrow search
Showing 41 - 50 of 683
Cover Image
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun; Ajitha, Soundararaj - In: The journal of brand management : an international journal 29 (2022) 4, pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Cover Image
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 23 (2016) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Cover Image
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Cover Image
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Kelly, Louise; … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Cover Image
How to successfully introduce logo redesigns
Walsh, Michael F.; Cui, Annie Peng; MacInnis, Deborah J. - In: The journal of brand management : an international journal 26 (2019) 4, pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Cover Image
Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina - In: The journal of brand management : an international journal 26 (2019) 5, pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
Cover Image
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico; Confente, Ilenia; Kaufmann, Hans … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Cover Image
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Cover Image
The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung; Bougoure, Ursula S.; Miller, Karen W. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
Cover Image
Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Ramaseshan, B.; Stein, Alisha - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 664-683
Persistent link: https://www.econbiz.de/10010462626