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~isPartOf:"The journal of brand management : an international journal"
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Brand
291
Markenartikel
289
Brand management
241
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241
Consumer behaviour
193
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193
Brand image
169
Markenimage
169
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65
Relationship marketing
65
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31
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31
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30
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28
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28
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21
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19
Marketingmanagement
19
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Powell, Shaun M.
6
Keller, Kevin Lane
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Iglesias, Oriol
4
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3
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3
Gunasti, Kunter
3
Johnson, Lester W.
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3
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2
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Felix, Reto
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Grappi, Silvia
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
NBER working paper series
721
Working paper / National Bureau of Economic Research, Inc.
716
NBER Working Paper
628
MPRA Paper
508
SpringerLink / Bücher
409
Journal of business research : JBR
353
Discussion paper / Centre for Economic Policy Research
350
Working Papers / eSocialSciences
348
Springer eBook Collection
251
CESifo working papers
246
Energy economics
225
The journal of product & brand management
215
Working paper
201
CEPR Discussion Papers
198
Applied economics
194
Journal of retailing and consumer services
194
IMF country report
193
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
193
Discussion papers / CEPR
179
Discussion paper series / IZA
146
Working Paper
144
IZA Discussion Papers
141
The journal of economic history
141
Journal of economic literature
140
CESifo Working Paper
138
Books / American Enterprise Institute
134
American journal of agricultural economics
131
Europäische Hochschulschriften / 5
131
The American economic review
131
Journal of cultural economics
128
Economics letters
124
Business history
121
Edward Elgar E-Book Archive
116
Enterprise & society : the international journal of business history
110
Discussion paper
106
Economic modelling
106
The economic history review : a journal of economic and social history
104
IMF Working Papers
103
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ECONIS (ZBW)
296
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1
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296
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1
Does effective cost transparency increase
price
fairness? : an analysis of apparel
brand
strategies
Jung, Sojin
;
Cho, Hyeon Jeong
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
Saved in:
2
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
3
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
4
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
5
Organizing for
brand
protection and responding to product counterfeit risk : an analysis of
global
firms
Wilson, Jeremy M.
;
Grammich, Clifford
;
Chan, Fiona
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011477753
Saved in:
6
Measuring
brand
experiences cross-nationally
Saari, Ulla A.
;
Mäkinen, Saku J.
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
Saved in:
7
Self and social function:
art
therapy in a therapeutic community prison
Wylie, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 324-334
Persistent link: https://www.econbiz.de/10003469688
Saved in:
8
Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon
;
Sorokáčová, Alexandra
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
Saved in:
9
The battle of brands in the Swedish
market
for consumer packaged food : a cross-category examination of
brand
preference and liking
Anselmsson, Johan
;
Johansson, Ulf
;
Persson, Niklas
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
Saved in:
10
The big five and
brand
personality : investigating the impact of consumer personality on preferences towards particular
brand
personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
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