Narrow search
Showing 1 - 10 of 631
Cover Image
Employee brand equity : scale development and validation
King, Ceridwyn; Grace, Debra; Funk, Daniel C. - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Cover Image
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Cover Image
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.; Rai, Purvi; Chaudhary, Manoj J. - In: The journal of brand management : an international journal 21 (2014) 2, pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
Cover Image
Managing employer brand attributes to attract potential future leaders
Bonaiuto, Marino; Dominicis, Stefano de; Liiia, Laura; … - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 779-792
Persistent link: https://www.econbiz.de/10010234926
Cover Image
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride; Chiba, Manoj; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
Cover Image
Brand signalling : an antecedent of employee brand understanding
Karanges, Emma; Johnston, Kim A.; Lings, Ian; Beatson, … - In: The journal of brand management : an international journal 25 (2018) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10011884938
Cover Image
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina; Grohs, Reinhard - In: The journal of brand management : an international journal 25 (2018) 3, pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
Cover Image
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi; Schleiter, Astrid Jensen; Maagaard, … - In: The journal of brand management : an international journal 29 (2022) 6, pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Cover Image
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Cover Image
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico; Grace, Debra; Burmann, Christoph - In: The journal of brand management : an international journal 25 (2018) 3, pp. 197-201
Persistent link: https://www.econbiz.de/10011884912