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~isPartOf:"The journal of brand management : an international journal"
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Brand management
562
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Consumer behaviour
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Brand image
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310
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291
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,471
Journal of retailing and consumer services
2,088
International journal of hospitality management
871
SpringerLink / Bücher
830
International journal of consumer studies
779
Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper / National Bureau of Economic Research, Inc.
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Asia Pacific journal of marketing and logistics
447
European journal of marketing : EJM
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NBER Working Paper
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Journal of marketing
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Journal of marketing management : MM
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Tourism management : research, policies, practice
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of travel and tourism marketing
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Journal of the Academy of Marketing Science
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The journal of services marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Cogent business & management
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Journal of marketing communications
342
Journal of strategic marketing
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Marketing letters : a journal of research in marketing
339
The service industries journal
339
Journal of international consumer marketing
336
International journal of contemporary hospitality management
333
International journal of retail & distribution management
329
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Marketing intelligence & planning
325
Journal of fashion marketing and management
320
The international review of retail, distribution and consumer research
316
Journal of business ethics : JOBE
302
Journal of consumer behaviour : an international research review
299
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ECONIS (ZBW)
672
USB Cologne (EcoSocSci)
1
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1
Consumer
brand
relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
2
Brand
name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
Saved in:
3
A lovable personality : the effect of
brand
personality on
brand
love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
4
Examining the drivers and
brand
performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
5
An integrated model of customer-
brand
engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
6
Positive affectivity as a predictor of consumers' propensity to be
brand
loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
7
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
8
Understanding the drivers of consumer-
brand
identification
Sihvonen, Jenniina
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
Saved in:
9
The human dimension of a
brand
influences
brand
equity : an empirical examination in the context of a luxury and a convenience
brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
10
Influence of environmental practices on
brand
equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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