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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
280
Markenführung
280
Brand image
218
Markenimage
218
Brand
188
Markenartikel
186
Beziehungsmarketing
82
Relationship marketing
82
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49
Luxusgüter
49
Social Web
36
Social web
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Emotion
33
Internet marketing
27
Online-Marketing
27
Brand loyalty
26
Advertising effects
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Werbewirkung
25
Customer satisfaction
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Kundenzufriedenheit
24
Marketing management
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Marketingmanagement
22
Personality psychology
21
Persönlichkeitspsychologie
21
Corporate Social Responsibility
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Corporate social responsibility
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Markentreue
20
Brand extension
19
Markentransfer
19
China
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Corporate reputation
16
Firmenimage
16
Measurement
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Messung
14
Perception
12
Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
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Johnson, Lester W.
5
Abratt, Russell
4
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Atwal, Glyn
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Bick, Geoff
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,316
Journal of retailing and consumer services
2,099
International journal of hospitality management
1,855
International journal of consumer studies
785
NBER working paper series
768
International journal of contemporary hospitality management
764
Tourism management : research, policies, practice
744
Psychology & marketing
708
Working paper / National Bureau of Economic Research, Inc.
688
The South African journal of economics
644
NBER Working Paper
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
598
The service industries journal
569
SpringerLink / Bücher
518
Journal of travel and tourism marketing
474
Journal of hospitality marketing & management
463
Asia Pacific journal of marketing and logistics
447
Cogent business & management
409
Management science : journal of the Institute for Operations Research and the Management Sciences
409
The journal of services marketing
408
The journal of product & brand management
403
European journal of marketing : EJM
393
Journal of marketing research : JMR
393
Journal of marketing management : MM
371
Journal of retailing
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of the Academy of Marketing Science
346
Journal of marketing
343
Journal of business ethics : JOBE
339
Technological forecasting & social change : an international journal
337
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
334
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
333
Marketing letters : a journal of research in marketing
326
Journal of international consumer marketing
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of consumer behaviour : an international research review
313
International journal of retail & distribution management
310
Journal of marketing communications
310
Tydskrif vir studies in ekonomie en ekonometrie : SEE
309
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ECONIS (ZBW)
369
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
3
How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves
;
Wong, Ho Yin
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
Saved in:
4
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
5
Examining the customer equity framework from a consumer perspective
Holehonnur, Abhijith
;
Raymond, Mary A.
;
Hopkins, …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003930092
Saved in:
6
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
7
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
8
Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M.
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
Saved in:
9
Measuring consumer design
perceptions
for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
10
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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