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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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Gamification as a platform for brand co-creation experiences
Nobre, Helena; Ferreira, André - In: The journal of brand management : an international journal 24 (2017) 4, pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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The added value of contextual motivations on consumer-brand relationships of self-gifts
Carnevale, Marina; Yucel-Aybat, Ozge; Block, Lauren - In: The journal of brand management : an international journal 21 (2014) 5, pp. 396-407
Persistent link: https://www.econbiz.de/10010410663
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Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie; De Vries, Natalie Jane; Rahman, Mohammad M. - In: The journal of brand management : an international journal 24 (2017) 4, pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Slow fashion branding : understanding what consumers value most
Jung, Sojin; Jin, Byoungho - In: The journal of brand management : an international journal 29 (2022) 2, pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
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AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin; Wang, Shuman; Liu, Yue - In: The journal of brand management : an international journal 30 (2023) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
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An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 23 (2016) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
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Social media brand posts and customer engagement
Wang, Zhan - In: The journal of brand management : an international journal 28 (2021) 6, pp. 685-699
Persistent link: https://www.econbiz.de/10012792887