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The impact of brand value on firm valuation : the moderating influence of firm type
Kirk, Colleen P.; Ray, Ipshita; Wilson, Berry K. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 488-500
Persistent link: https://www.econbiz.de/10009766385
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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus; Muqaddam, Aziz - In: The journal of brand management : an international journal 26 (2019) 5, pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
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Brand-brand relational moments
Ramadan, Zahy B. - In: The journal of brand management : an international journal 26 (2019) 6, pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.; Abratt, Russell; Kleyn, Nicola - In: The journal of brand management : an international journal 23 (2016) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A. - In: The journal of brand management : an international journal 24 (2017) 6, pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
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Brand positioning in the B2B online environment : a case from the UK print industry
Virtsonis, Nicolas; Harridge-March, Sally - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 556-570
Persistent link: https://www.econbiz.de/10003881161
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Brand equity in the business-to-business context : examining the structural composition
Biedenbach, Galina - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 688-701
Persistent link: https://www.econbiz.de/10009576042
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Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari; Juntunen, Jouni; Juga, Jari - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 300-311
Persistent link: https://www.econbiz.de/10008905664