//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How online reviews and coupons...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
355
Konsumentenverhalten
355
Brand management
292
Markenführung
292
Brand image
227
Markenimage
227
Brand
196
Markenartikel
194
Beziehungsmarketing
86
Relationship marketing
86
Social Web
51
Social web
51
Luxury goods
49
Luxusgüter
49
Emotion
38
Internet marketing
38
Online-Marketing
38
Advertising effects
27
Werbewirkung
27
Brand loyalty
26
Marketing management
25
Marketingmanagement
25
Corporate Social Responsibility
21
Corporate social responsibility
21
Personality psychology
21
Persönlichkeitspsychologie
21
Markentreue
20
Brand extension
19
Markentransfer
19
China
18
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Retail trade
17
Measurement
16
Viral marketing
16
Virales Marketing
16
Messung
15
Social media
15
Corporate reputation
13
more ...
less ...
Online availability
All
Undetermined
210
Free
12
Type of publication
All
Article
374
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
379
Aufsatz in Zeitschrift
379
Collection of articles of several authors
5
Sammelwerk
5
Case study
3
Conference paper
3
Fallstudie
3
Festschrift
3
Konferenzbeitrag
3
Konferenzschrift
1
more ...
less ...
Language
All
English
379
Author
All
Johnson, Lester W.
5
Baxter, Stacey M.
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Gabrielli, Veronica
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sierra, Jeremy J.
3
Taute, Harry A.
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Carlson, Jamie
2
Caruana, Albert
2
Casidy, Riza
2
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
2,357
Journal of retailing and consumer services
2,243
NBER working paper series
896
International journal of hospitality management
858
International journal of consumer studies
781
SpringerLink / Bücher
770
Working paper / National Bureau of Economic Research, Inc.
738
Psychology & marketing
729
Management science : journal of the Institute for Operations Research and the Management Sciences
701
European journal of operational research : EJOR
697
NBER Working Paper
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
International journal of production economics
540
Journal of retailing
538
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
448
The journal of product & brand management
432
Asia Pacific journal of marketing and logistics
429
The international review of retail, distribution and consumer research
423
Journal of marketing research : JMR
421
Tourism management : research, policies, practice
419
Journal of revenue and pricing management
416
International journal of retail & distribution management
414
European journal of marketing : EJM
403
Journal of marketing
396
Journal of travel and tourism marketing
381
Technological forecasting & social change : an international journal
380
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
375
Journal of marketing management : MM
375
International journal of industrial organization
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of marketing communications
346
Discussion paper / Centre for Economic Policy Research
345
Marketing letters : a journal of research in marketing
342
Economics letters
341
Cogent business & management
340
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
336
Journal of international consumer marketing
330
CESifo working papers
324
Journal of the Academy of Marketing Science
319
more ...
less ...
Source
All
ECONIS (ZBW)
379
Showing
1
-
10
of
379
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
3
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
4
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
5
The effects of price promotion depth on new and mature products
Choi, Sunhee
;
Friske, Wesley
;
Lee, Sangno
;
Wilcox, James B.
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
Saved in:
6
Determinants of e-brand attitude : a structural modeling approach
Vernuccio, Maria
;
Barbarossa, Camilla
;
Giraldi, Angelo
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 500-512
Persistent link: https://www.econbiz.de/10009528852
Saved in:
7
The role of retailer mindset and promotional resources in strengthening online brands
Colton, Deborah A.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10009670176
Saved in:
8
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
9
Brand verbs : brand synonymity and brand leadership
Kumar, Siva M.
;
Jayasimha, K. R.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 110-125
Persistent link: https://www.econbiz.de/10012060052
Saved in:
10
Consumers' responses to negative publicity : the influence of culture on information search and negative word-of-mouth
Yu, Mingzhou
;
Liu, Fang
;
Lee, Julie Anne
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10012060054
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->