Similar Search Results

Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

Persistent link: https://www.econbiz.de/10003944860

The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image

Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10011350030

The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management

Gatti, Lucia; Caruana, Albert; Snehota, Ivan - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 65-76

Persistent link: https://www.econbiz.de/10009670173

Corporate social performance as antecedent of consumer's brand perception

Huber, Frank; Meyer, Frederik; Vogel, Johannes; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 228-240

Persistent link: https://www.econbiz.de/10009409556

The role of affect and cognition in consumer evaluations of corporate visual identity : perspectives from the United States and Korea

Jong Woo Jun; Cho, Chang-Hoan; Kwon, Hyuck Joon - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 382-398

Persistent link: https://www.econbiz.de/10003745624

Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator

Choi, Laee; Kim, Mi Ran; Kwon, He-Boong - In: The journal of brand management : an international journal 29 (2022) 2, pp. 150-166

Persistent link: https://www.econbiz.de/10013170547

Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands

Ford, Becky R.; Stohl, Cynthia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 60-70

Persistent link: https://www.econbiz.de/10012060043

When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes

Roosens, Bram; Dens, Nathalie - In: The journal of brand management : an international journal 26 (2019) 2, pp. 195-208

Persistent link: https://www.econbiz.de/10012060059

Branding an industry?

Bajde, Domen - In: The journal of brand management : an international journal 26 (2019) 5, pp. 497-504

Persistent link: https://www.econbiz.de/10012060153

Building corporate reputation through consumer responses to green new products

Pritchard, Mark; Wilson, Theresa - In: The journal of brand management : an international journal 25 (2018) 1, pp. 38-52

Persistent link: https://www.econbiz.de/10011875597

1
2
3
4
5
6
7
8
9
10
Next
Last