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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
309
Markenführung
309
Brand image
224
Markenimage
224
Brand
195
Markenartikel
193
Beziehungsmarketing
85
Relationship marketing
85
Corporate reputation
69
Firmenimage
69
Luxury goods
50
Luxusgüter
50
Social Web
41
Social web
41
Emotion
37
Brand architecture
31
Internet marketing
31
Marketing management
31
Marketingmanagement
31
Online-Marketing
31
Markenarchitektur
30
Corporate Social Responsibility
27
Corporate social responsibility
27
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Corporate culture
25
Unternehmenskultur
25
Personality psychology
22
Persönlichkeitspsychologie
22
Brand extension
21
Markentransfer
21
Markentreue
20
China
17
Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
16
Messung
15
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416
Aufsatz in Zeitschrift
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Collection of articles of several authors
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Sammelwerk
9
Festschrift
4
Conference paper
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1
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English
416
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Balmer, John M. T.
7
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kapferer, Jean-Noël
4
Kulczynski, Alicia
4
Merrilees, Bill
4
Phau, Ian
4
Zarantonello, Lia
4
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Kara, Selcan
3
Keller, Kevin Lane
3
Machado, Joana César
3
Miller, Dale
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Urde, Mats
3
Valette-Florence, Pierre
3
Vrontis, Demetris
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Bick, Geoff
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,186
Journal of retailing and consumer services
2,002
IZA Discussion Papers
1,161
CESifo Working Paper
1,013
MPRA Paper
964
Discussion paper series / IZA
948
NBER working paper series
918
CESifo working papers
847
International journal of consumer studies
777
IZA Discussion Paper
767
International journal of hospitality management
764
SpringerLink / Bücher
684
Working paper / National Bureau of Economic Research, Inc.
681
Psychology & marketing
674
NBER Working Paper
640
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER Working Papers
521
Management science : journal of the Institute for Operations Research and the Management Sciences
485
Working Paper
466
CESifo Working Paper Series
437
Journal of Consumer Marketing
429
Discussion paper
427
European Journal of Marketing
426
The journal of product & brand management
415
CEPR Discussion Papers
414
Asia Pacific journal of marketing and logistics
407
Working paper
393
Technological forecasting & social change : an international journal
387
European journal of marketing : EJM
385
Discussion paper / Tinbergen Institute
368
Journal of business ethics : JOBE
364
Economics Papers from University Paris Dauphine
360
Journal of marketing research : JMR
356
Journal of travel and tourism marketing
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Online Information Review
345
Tourism management : research, policies, practice
340
Journal of marketing management : MM
331
Journal of retailing
330
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ECONIS (ZBW)
416
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1
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
2
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
3
The role of corporate social responsibility, perceived quality and corporate
reputation
on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
Saved in:
4
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
5
The role of affect and cognition in consumer evaluations of corporate visual identity : perspectives from the United States and Korea
Jong Woo Jun
;
Cho, Chang-Hoan
;
Kwon, Hyuck Joon
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 382-398
Persistent link: https://www.econbiz.de/10003745624
Saved in:
6
Impact of customer-based corporate
reputation
on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
7
Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.
;
Stohl, Cynthia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 60-70
Persistent link: https://www.econbiz.de/10012060043
Saved in:
8
When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
9
Branding an industry?
Bajde, Domen
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 497-504
Persistent link: https://www.econbiz.de/10012060153
Saved in:
10
Building corporate
reputation
through consumer responses to green new products
Pritchard, Mark
;
Wilson, Theresa
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011875597
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