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What do best employer surveys reveal about employer branding and intention to apply?

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Managing employer brand attributes to attract potential future leaders

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Drivers of employee propensity to endorse their corporate brand

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Internal brand management : introduction to the special issue and directions for future research

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Employer branding and market segmentation

Moroko, Lara; Uncles, Mark D. - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 181-196

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Employee brand equity : scale development and validation

King, Ceridwyn; Grace, Debra; Funk, Daniel C. - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 268-288

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Bringing the corporate brand to life : the brand manager as practical author

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The war for talent? : the relevance of employer branding in job advertisements for becoming an employer of choice

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Customer experience, organisational culture and the employer brand

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