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The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas; Iglesias, Oriol; Markovic, Stefan - In: The journal of brand management : an international journal 24 (2017) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
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Journal of brand management - year end review 2016
Powell, Shaun M. - In: The journal of brand management : an international journal 23 (2016) 6, pp. 601-611
Persistent link: https://www.econbiz.de/10011625220
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Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill; Miller, Dale; Ge, Gloria L.; Tam, … - In: The journal of brand management : an international journal 25 (2018) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
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Journal of Brand Management : year end review 2018
Powell, Shaun M. - In: The journal of brand management : an international journal 25 (2018) 6, pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
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An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra; Merrilees, Bill; Miller, Dale - In: The journal of brand management : an international journal 23 (2016) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Value creation versus destruction : the relationship between consumers, marketers and financiers
Cova, Bernard; Paranque, Bernard - In: The journal of brand management : an international journal 20 (2012/13) 2, pp. 147-158
Persistent link: https://www.econbiz.de/10009688873
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Social media brand posts and customer engagement
Wang, Zhan - In: The journal of brand management : an international journal 28 (2021) 6, pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
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The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong; Wu, Wann-Yih; Long Hoang Le - In: The journal of brand management : an international journal 27 (2020) 5, pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
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The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi; Schleiter, Astrid Jensen; Maagaard, … - In: The journal of brand management : an international journal 29 (2022) 6, pp. 584-597
Persistent link: https://www.econbiz.de/10013463725