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Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...

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Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA

Mohanty, Pradeep Kumar; Kumar, N. Senthil - In: The journal of brand management : an international journal 24 (2017) 5, pp. 467-488

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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty

Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271

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The impact of relational drivers on customer brand engagement and brand outcomes

Nyadzayo, Munyaradzi W.; Leckie, Civilai; Johnson, Lester W. - In: The journal of brand management : an international journal 27 (2020) 5, pp. 561-578

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Positive affectivity as a predictor of consumers' propensity to be brand loyal

Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228

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Construing loyalty through brand experience : the mediating role of brand relationship quality

Francisco-Maffezzolli, Eliane Cristine; Semprebon, Elder; … - In: The journal of brand management : an international journal 21 (2014) 5, pp. 446-459

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I love to hate you : loyalty for disliked brands and the role of nostalgia

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Influence of environmental practices on brand equity, satisfaction and word of mouth

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Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study

Olaoke, Ridhwan O.; Baylghomog, Steven W.; Tümer, Mustafa - In: The journal of brand management : an international journal 28 (2021) 6, pp. 643-656

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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators

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