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Linking supply network flexibility with mass customization capability
Ullah, Inayat; Srivastava, Rakesh Narain - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2217-2230
Persistent link: https://www.econbiz.de/10013455396
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The role of virtual trade fairs in relationship value creation
Geigenmüller, Anja - In: The journal of business & industrial marketing 25 (2010) 4, pp. 284-292
Persistent link: https://www.econbiz.de/10003976061
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Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
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Delivering sports events : the arena concept in sports from a network perspective
Rundh, Bo; Gottfridsson, Patrik - In: The journal of business & industrial marketing 30 (2015) 7, pp. 785-794
Persistent link: https://www.econbiz.de/10011420328
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The value creation scale of supplier-distibutor relationship in international markets
Lai, Chi-Shiun; Chan, Delphine Ya-Chu; Yang, Chin-Fang; … - In: The journal of business & industrial marketing 30 (2015) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10010532063
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What problems manufacturing companies can face when providing services around the world?
Neto, Germano Zarpelon; Pereira, Giancarlo Medeiros; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 461-471
Persistent link: https://www.econbiz.de/10011339933
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Mapping B2B value exchange in marketing relationships : a systematic approach
Albadvi, Amir; Hosseini, Monireh - In: The journal of business & industrial marketing 26 (2011) 7, pp. 503-513
Persistent link: https://www.econbiz.de/10009410787
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Bridging the theory to application gap in value-based selling
Töytäri, Pekka; Alejandro, Thomas Brashear; Parvinen, … - In: The journal of business & industrial marketing 26 (2011) 7, pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
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Identifying potential sources of value in a packaging value chain
Niemelä-Nyrhinen, Jenni; Uusitalo, Outi - In: The journal of business & industrial marketing 28 (2013) 2, pp. 76-85
Persistent link: https://www.econbiz.de/10009723088
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Building in sustainability, social responsibility and value co-creation
Biggemann, Sergio; Williams, Martin; Kro, Gunn - In: The journal of business & industrial marketing 29 (2014) 4, pp. 304-312
Persistent link: https://www.econbiz.de/10010382821