Narrow search
Showing 1 - 10 of 253
Cover Image
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen; O'Toole, Thomas; Drummond, Conor - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Cover Image
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen (ed.); O'Toole, Thomas (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014314174
Cover Image
Emotional mechanics of gamification and value co-creation : the digital platform Nike+ as a B2B2C ecosystem
García-Magro, Cristina; Martín Peña, María Luz; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 414-428
Persistent link: https://www.econbiz.de/10013539282
Cover Image
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby; Vel, Prakash; Nyadzayo, Munyaradzi W. - In: The journal of business & industrial marketing 37 (2022) 10, pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Cover Image
Antecedents and consequences of using information from customers involved in new service development
Carbonell, Pilar; Rodriguez-Escudero, Ana-Isabel - In: The journal of business & industrial marketing 29 (2014) 2, pp. 112-122
Persistent link: https://www.econbiz.de/10010248165
Cover Image
The role of digital channels in industrial marketing communications
Karjaluoto, Heikki; Mustomen, Nora; Ulkuniemi, Pauliina - In: The journal of business & industrial marketing 30 (2015) 6, pp. 703-710
Persistent link: https://www.econbiz.de/10011382374
Cover Image
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna; Kuivalainen, Olli - In: The journal of business & industrial marketing 30 (2015) 6, pp. 711-722
Persistent link: https://www.econbiz.de/10011382382
Cover Image
Social media as a resource in SMEs' sales process
Bocconcelli, Roberta; Cioppi, Marco; Pagano, Alessandro - In: The journal of business & industrial marketing 32 (2017) 5, pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
Cover Image
An assessment of innovativeness in KIBS : implications on KIBS' co-creation culture, innovation capability, and performance
Santos Vijande, María Leticia; González-Mieres, Celina; … - In: The journal of business & industrial marketing 28 (2013) 2, pp. 86-102
Persistent link: https://www.econbiz.de/10009723085
Cover Image
B2B engagement within an internet of things ecosystem
Soltani, Sadia - In: The journal of business & industrial marketing 37 (2022) 1, pp. 146-159
Persistent link: https://www.econbiz.de/10012797124