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Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Vidal, David; Fenneteau, Hervé; Paché, Gilles - In: The journal of business & industrial marketing 31 (2016) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10011539323
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How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Zhu, Miao - In: The journal of business & industrial marketing 31 (2016) 1, pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
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Performance outcomes of behavioral attributes in buyer-supplier relationships
Graca, Sandra Simas; Barry, James M.; Doney, Patricia M. - In: The journal of business & industrial marketing 30 (2015) 7, pp. 805-816
Persistent link: https://www.econbiz.de/10011420367
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Types of embedded ties in buyer-supplier relationships and their combined effects on innovation performance
Charterina, Jon; Basterretxea, Imanol - In: The journal of business & industrial marketing 31 (2016) 2, pp. 152-163
Persistent link: https://www.econbiz.de/10011486445
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Returns on key accounts : do the results justify the expenditures?
Sharma, Arun; Evanschitzky, Heiner - In: The journal of business & industrial marketing 31 (2016) 2, pp. 174-182
Persistent link: https://www.econbiz.de/10011486481
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Favour and opportunity : renqing in Chinese business relationships
Khan, Amna; Zolkiewski, Judith; Murphy, John - In: The journal of business & industrial marketing 31 (2016) 2, pp. 183-192
Persistent link: https://www.econbiz.de/10011486492
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Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana; Fernandes, Teresa; Brandão, Amélia - In: The journal of business & industrial marketing 31 (2016) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
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Affective trust in buyer-seller relationships : a two-dimensional scale
Akrout, Houcine; Akrout, Wafa; Chandon, Jean-Louis - In: The journal of business & industrial marketing 31 (2016) 2, pp. 260-273
Persistent link: https://www.econbiz.de/10011486541
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The effect of green purchasing on purchasing performance : the moderating role played by long-term relationships and strategic integration
González-Benito, Javier; Lannelongue, Gustavo; … - In: The journal of business & industrial marketing 31 (2016) 2, pp. 312-324
Persistent link: https://www.econbiz.de/10011486591
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Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores; Bueno Avila, Salvador; … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011523979