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The journal of business : B
Journal of economic psychology : research in economic psychology and behavioral economics
74
Journal of advertising research
70
Journal of marketing research : JMR
65
Journal of marketing
56
SpringerLink / Bücher
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Happiness, economics and politics : towards a multi-disciplinary approach
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On knowing the consumer
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A research agenda for economic psychology
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Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
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Journal of business research : JBR
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1
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
Saved in:
2
The periodic pain of Lydia E. Pinkam
Weiss, Doyle L.
;
Houston, Franklin S.
;
Windal, Pierre
- In:
The journal of business : B
51
(
1978
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10002998923
Saved in:
3
A microeconomic model of the effects of advertising
Sexton jr., Donald E.
- In:
The journal of business : B
45
(
1972
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10002799909
Saved in:
4
An analysis of the time-varying effects of advertising : the case of Lydia Pinkham
Winer, Russell S.
- In:
The journal of business : B
52
(
1979
)
4
,
pp. 563-576
Persistent link: https://www.econbiz.de/10003021480
Saved in:
5
Information, advertising, and the structure of the market
Lynk, William J.
- In:
The journal of business : B
54
(
1981
)
2
,
pp. 271-303
Persistent link: https://www.econbiz.de/10002487220
Saved in:
6
The economic consequences of advertising
Nelson, Phillip
- In:
The journal of business : B
48
(
1975
)
2
,
pp. 213-241
Persistent link: https://www.econbiz.de/10002560108
Saved in:
7
The measurement of cumulative advertising effects
Palda, Kristian S.
- In:
The journal of business : B
38
(
1965
)
2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10002605577
Saved in:
8
Economies of scale in advertising beer and cigarettes
Peles, Yoram
- In:
The journal of business : B
44
(
1971
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10002631032
Saved in:
9
A comment on television network price discrimination
Peterman, John L.
;
Carney, Michael
- In:
The journal of business : B
51
(
1978
)
2
,
pp. 343-352
Persistent link: https://www.econbiz.de/10002632457
Saved in:
10
Differences between the levels of spot and network television advertising rates
Peterman, John L.
- In:
The journal of business : B
52
(
1979
)
4
,
pp. 549-561
Persistent link: https://www.econbiz.de/10002632459
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