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Interfaces between marketing and economics: an overview
Horsky, Dan; Sen, Subrata K. - In: The journal of business : B 53 (1980) /3/2, pp. 5-512
Persistent link: https://www.econbiz.de/10003678638
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Princing research in marketing: the statte of the art
Rao, Vithala R. - In: The journal of business : B 57 (1984) 1/2, pp. 39-60
Persistent link: https://www.econbiz.de/10003658156
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Marketing and Alderson's functionalism
Nicosia, F. M. - In: The journal of business : B 35 (1962) 4, pp. 403-413
Persistent link: https://www.econbiz.de/10002576077
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Empirical investigation of entrepreneurial goals and customer satisfaction
Pickle, Hal B.; Rungeling, Brian S. - In: The journal of business : B 46 (1973) 2, pp. 268-273
Persistent link: https://www.econbiz.de/10003650996
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An investigation of two issues in the use of students as surrogates for housewives in consumer behavior studies
Hawkins, Del I.; Albaum, Gerald; Best, Roger - In: The journal of business : B 50 (1977) 2, pp. 216-222
Persistent link: https://www.econbiz.de/10003465513
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1973 [nineteenhundredseventythree] forecast of gross national product, consumer spending, saving, and housing
Schweiger, Irving - In: The journal of business : B 46 (1973) 1, pp. 6-10
Persistent link: https://www.econbiz.de/10003676343
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A price theoretic approach to the specification and estimation of the sales-advertising fucntion
Verma, Vinod K.; Rosen, Sherwin - In: The journal of business : B 53 (1980) 3,2, pp. 115-137
Persistent link: https://www.econbiz.de/10002957159
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On the validity of using students as subjects in consumer behavior investigations
Shuptrine, F. Kelly - In: The journal of business : B 48 (1975) 3, pp. 383-390
Persistent link: https://www.econbiz.de/10002797101
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Effects of price and salesman expertise on customer purchasing behavior
Woodside, Arch G.; Davenport jr., J. William - In: The journal of business : B 49 (1976) 1, pp. 51-59
Persistent link: https://www.econbiz.de/10003013243
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The self-image/store image matching process : an empirical test
Stern, Bruce L.; Bush, Ronald F.; Hair jr., Joseph F. - In: The journal of business : B 50 (1977) 1, pp. 63-69
Persistent link: https://www.econbiz.de/10002920209