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Empirical investigation of entrepreneurial goals and customer satisfaction
Pickle, Hal B.; Rungeling, Brian S. - In: The journal of business : B 46 (1973) 2, pp. 268-273
Persistent link: https://www.econbiz.de/10003650996
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An investigation of two issues in the use of students as surrogates for housewives in consumer behavior studies
Hawkins, Del I.; Albaum, Gerald; Best, Roger - In: The journal of business : B 50 (1977) 2, pp. 216-222
Persistent link: https://www.econbiz.de/10003465513
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1973 [nineteenhundredseventythree] forecast of gross national product, consumer spending, saving, and housing
Schweiger, Irving - In: The journal of business : B 46 (1973) 1, pp. 6-10
Persistent link: https://www.econbiz.de/10003676343
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A price theoretic approach to the specification and estimation of the sales-advertising fucntion
Verma, Vinod K.; Rosen, Sherwin - In: The journal of business : B 53 (1980) 3,2, pp. 115-137
Persistent link: https://www.econbiz.de/10002957159
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On the validity of using students as subjects in consumer behavior investigations
Shuptrine, F. Kelly - In: The journal of business : B 48 (1975) 3, pp. 383-390
Persistent link: https://www.econbiz.de/10002797101
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Effects of price and salesman expertise on customer purchasing behavior
Woodside, Arch G.; Davenport jr., J. William - In: The journal of business : B 49 (1976) 1, pp. 51-59
Persistent link: https://www.econbiz.de/10003013243
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The self-image/store image matching process : an empirical test
Stern, Bruce L.; Bush, Ronald F.; Hair jr., Joseph F. - In: The journal of business : B 50 (1977) 1, pp. 63-69
Persistent link: https://www.econbiz.de/10002920209
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Defining a product
Schnabel, Morton - In: The journal of business : B 49 (1976) 4, pp. 517-529
Persistent link: https://www.econbiz.de/10002780884
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Forecasting the demand for consumer durable goods
Lorie, James H. - In: The journal of business : B 27 (1954) 1, pp. 62-70
Persistent link: https://www.econbiz.de/10002490949
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Perceived risk, information processing, and consumer behavior
Nicosia, Francesco M. - In: The journal of business : B 42 (1969) 2, pp. 162-166
Persistent link: https://www.econbiz.de/10002576085