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Examining brand communities among children and adolescents : an exploratory study
Flurry, Laura Ann; Swinberghe, Krist R.; Parker, Janna M. - In: The journal of consumer marketing 31 (2014) 2, pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
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Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
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The Western brands in the minds of Vietnamese consumers
Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua; Cui, Geng; Lai, Lei - In: The journal of consumer marketing 33 (2016) 4, pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
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Attribution of symbolic brand meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred; Dorner, Florian; Foscht, Thomas; … - In: The journal of consumer marketing 33 (2016) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
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Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi; Jackson, Paul R. - In: The journal of consumer marketing 34 (2017) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
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Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi - In: The journal of consumer marketing 34 (2017) 1, pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
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Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes - In: The journal of consumer marketing 33 (2016) 5, pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
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Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.; Kacha, Mathieu; Herrmann, Jean-Luc; … - In: The journal of consumer marketing 33 (2016) 5, pp. 354-363
Persistent link: https://www.econbiz.de/10011553747