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Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R.; Min, Kyeong Sam; Kennett-Hensel, … - In: The journal of consumer marketing 27 (2010) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10008651287
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Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson; Taylor, D. Christopher; Strick, Sandy - In: The journal of consumer marketing 27 (2010) 1, pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
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Consumer behaviour and sensory preference differences : implications for wine product marketing
Bruwer, Johan; Saliba, Anthony; Miller, Bernadette - In: The journal of consumer marketing 28 (2011) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10009009749
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The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar; Gupta, Shruti - In: The journal of consumer marketing 32 (2015) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10011300128
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The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina; Grigaliunaite, Viktorija - In: The journal of consumer marketing 34 (2017) 3, pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
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Consumer innovativeness and shopping styles
Park, Ji Eun; Yu, Jun; Zhou, Joyce Xin - In: The journal of consumer marketing 27 (2010) 5, pp. 437-446
Persistent link: https://www.econbiz.de/10008651278
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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex; Moskowitz, Howard R.; Bevolo, Marco; … - In: The journal of consumer marketing 27 (2010) 5, pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
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The effect of individualism on private brand perception: a cross-cultural investigation
Tifferet, Sigal; Herstein, Ram - In: The journal of consumer marketing 27 (2010) 4, pp. 313-323
Persistent link: https://www.econbiz.de/10008651289
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Food consumption style determines food product innovations' acceptance
Sparke, Kai; Menrad, Klaus - In: The journal of consumer marketing 28 (2011) 2, pp. 125-138
Persistent link: https://www.econbiz.de/10009162018
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The grey awakening : a South African perspective
Beneke, Justin; Frey, Nicole; Chapman, Ruth; Mashaba, … - In: The journal of consumer marketing 28 (2011) 2, pp. 114-124
Persistent link: https://www.econbiz.de/10009162022