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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
65
Markenimage
65
Brand management
52
Markenführung
52
USA
42
United States
42
Brand
36
Markenartikel
36
Beziehungsmarketing
31
Relationship marketing
31
Advertising effects
28
Werbewirkung
28
China
25
Social Web
24
Social web
24
Marketing management
19
Marketingmanagement
19
Designation of origin
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Einzelhandel
18
Herkunftsbezeichnung
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Retail trade
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Advertising
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Internet marketing
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Werbung
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Emotion
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Jugendliche
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Youth
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Online retailing
13
Online-Handel
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Food consumption
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English
304
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Prendergast, Gerard P.
3
Shoham, Aviv
3
Astous, Alain d'
2
Aurand, Timothy W.
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Bruwer, Johan
2
Burton, Suzan
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Cho, Hira
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
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Grewal, Dhruv
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Karakaya, Fahri
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Krishnan, Vijaykumar
2
Langner, Sascha
2
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The journal of consumer marketing
Journal of business research : JBR
2,440
Journal of retailing and consumer services
2,019
International journal of hospitality management
816
SpringerLink / Bücher
802
International journal of consumer studies
779
Psychology & marketing
727
NBER working paper series
716
The journal of brand management : an international journal
656
Working paper / National Bureau of Economic Research, Inc.
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
NBER Working Paper
538
The journal of product & brand management
499
Technological forecasting & social change : an international journal
456
Management science : journal of the Institute for Operations Research and the Management Sciences
439
Asia Pacific journal of marketing and logistics
425
European Journal of Marketing
420
European journal of marketing : EJM
417
Tourism management : research, policies, practice
414
Journal of business ethics : JOBE
396
Journal of marketing management : MM
396
Journal of marketing research : JMR
394
Journal of travel and tourism marketing
383
Journal of Consumer Marketing
382
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
Journal of marketing
362
Journal of marketing communications
360
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
356
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
351
Cogent business & management
350
Journal of international consumer marketing
334
Journal of the Academy of Marketing Science
328
Marketing letters : a journal of research in marketing
328
Journal of retailing
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Journal of fashion marketing and management
319
Journal of consumer behaviour : an international research review
311
International journal of contemporary hospitality management
310
International journal of retail & distribution management
310
Nonprofit and voluntary sector quarterly
308
Journal of Product & Brand Management
304
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ECONIS (ZBW)
304
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1
Examining brand communities among children and adolescents : an exploratory study
Flurry, Laura Ann
;
Swinberghe, Krist R.
;
Parker, Janna M.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 103-110
Persistent link: https://www.econbiz.de/10010373836
Saved in:
2
Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
Saved in:
3
Donors' experience of sustained chartiable giving : a phenomenological study
Prendergast, Gerard P.
;
Chan Hak Wai Maggie
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10009747203
Saved in:
4
Consumer perceptions of cause related marketing campaigns
Moosmayer, Dirk C.
;
Fuljahn, Alexandre
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 543-549
Persistent link: https://www.econbiz.de/10008772880
Saved in:
5
Brand communities for mainstream brands : the example of the Yamaha R1 brand
community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
6
The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark
;
Luster, Sean
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
Saved in:
7
Community
identification increases consumer-to-consumer helping, but not always
Johnson, Zachary
;
Massiah, Carolyn
;
Allan, Jeffrey
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10009747204
Saved in:
8
Social media and Big Data in consumer behaviour
Roggeveen, Anne L.
(
ed.
);
Grewal, Dhruv
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011524095
Saved in:
9
Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Yuksel, Mujde
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011524147
Saved in:
10
Reviewer online engagement : the role of rank, well-being, and market helping behavior
Mosteller, Jill
;
Mathwick, Charla
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 464-474
Persistent link: https://www.econbiz.de/10010459760
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